1. God
2. Fairy tales
3. Especially the Twelve Dancing Princesses, the Brave Little Tailor, Clever Gretl, at least those come to mind at the moment
4. The Brothers Grimm and Hans Christian Andersen, and there are others, and stories from other places, perhaps some to be discovered
5. Retelling
6. Inner meaning
7. “spoiling a story telling it”
8. jokes
9. “bad pun disturbing a rhyme”
10. from somewhere